Finding your "sweet spot" is an obsession for builders and entrepreneurs. The challenge is trickier for projects who want to do the right thing by people's data, but there is a path...
As someone who has founded, run and exited a number of privacy-centric data startups, I've learned (the hard way) that if you try to change people's behaviour online without a really good reason, you'll struggle.
The good news is that disruptive new technologies like blockchain and AI may throw up the tools people need to play a more active role in the data economy, without throwing away the benefits of connection. You can read the full article on my Medium blog, here